Reasons to visit IBTM World
Events
Welcome Reception
Celebrate your first day at IBTM World by partying with your peers and colleagues at our culture-themed Welcome Party, created in partnership with the Barcelona Convention Bureau.
Networking Hour
A chance to let your hair down, relax, and feel a part of your industry. We believe that celebrating together can create strong business bonds. Helping you make meaningful connections that bring limitless opportunities for your career.
Club Night
Dance the night away, whilst doing valuable networking, at an exciting nightclub in the heart of Barcelona.
ReFuel
Burnout is the new epidemic. Whilst stress isn't a new topic for event planners, we're now working with a backdrop of new challenges. Take time out from your busy diary to ReFuel through a programme of mindfulness and self-care.
Features of the show
IBTM World Conference Programme 2025
In line with our #peoplepowered campaign, the 2025 conference programme will be covering the below themes:
Event Tech and Innovation: Explore what's next—from AI, emerging tech and future products and services.
Insights and Trends: Content on industry trends, global challenges, and insight into how to overcome these challenges.
Experience Design & Engagement: Storytelling, new formats, sensory design, and personalisation to create unforgettable, human-centred event journeys.
Sustainable Impact & Advocacy: Actionable strategies for sustainability, social impact, and building lasting legacies through events.
People, Purpose & Wellbeing: Sessions tackling burnout, mental health, accessibility, DEI, leadership-supporting the people behind the experiences.
Brand and Marketing: Boosting impact, engagement and ROI through standout content, audience insights, and campaign strategy.
Next Gen Talent & Careers: A spotlight on the next generation of event professionals—exploring future skills, career pathways, Gen Z expectations, and how to attract, grow, and retain top talent in a changing world.
A programme for in-house event professionals and marketers
The Exceptional Experiences programme at IBTM World is an exciting new addition to our Barcelona event, designed exclusively for in-house events professionals and marketers at brands and corporates.
Future Stage
Explores what’s next for the event industry—featuring deep dives into future-focused destinations, evolving venues, and transformative tech. Where innovation meets action. Start-up pitches will take place here, adding a glimpse into the bold ideas and disruptors reshaping tomorrow’s events.
Main Stage
Our keynote theatre, inspiring, educational, and visionary. Re-ignite your passion for experiences through inspiration and debate, with speakers from within and outside of the events industry.
Workplace Revolution
The space to collaborate, connect and learn. Where conversations continue and the audience becomes the content. Join speakers and share your thoughts, explore challenges, and shape the future of work together.
ReFuel
Burnout is the new epidemic. Whilst stress isn't a new topic for event planners, we're now working with a backdrop of new challenges. Take time out from your busy diary to ReFuel through a programme of mindfulness and self-care.
Start-up
As the global Business Events industry evolves, the demand for transformative ideas and next-generation solutions is accelerating. New for this year, IBTM World presents the Start-up Pavilion — your gateway to over 30 emerging companies redefining the future of events. Discover breakthrough innovations on the show floor and experience the energy as start-ups pitch live to investors and industry leaders on the Future Stage.
This is where bold ideas meet real opportunity — don’t miss it!
Register to attend IBTM World
Join 1000's of industry professionals and quality suppliers over three days of doing business and learning what's new in the industry.